The Long Haul

27 July, 2020

Humans are an impatient lot. It seems that we’ve become even more impatient over the last 20 or 25 years. We need information and entertainment and general stimulation now. Or sooner.

Worse, we’re quick to brand any undertaking that isn’t a success right out of the gate a failure. You have to topple the incumbents within 48 hours or what you’ve created is worthless.

What happened to creating something for the long haul? What happened to allowing something to build an audience, to create a customer base, to gain traction? Crushed under the weight of wants and expectations of having everything and having it now. Or sooner.

Sadly, I don’t expect this trend to reverse. I expect to see a lot of promising fruit wither on the vine.

Scott Nesbitt